The landscape of healthcare continues to rapidly change and in many cases there is no clear-cut direction of what changes to expect or the best way for those in the industry to prepare. Improving the delivery of healthcare is Nueterra’s core mission, and during times of great change the company understands the importance of solidifying the company’s vision so that it’s easier to determine necessary changes moving forward.
The ultimate goal in any company’s analysis is to determine how a company wants to be viewed by its customers internally and externally. This becomes even more important when a company is on a path of transition. The process often begins with evaluating the company’s mission and the purpose of why the company exists. This helps decide behaviorally how the company will accomplish goals such as providing higher-quality care, better patient outcomes, lower healthcare costs and more access for patients.
Companies who strive to make these changes must also consider the needs and expectations of the staff at both the senior leadership level and with front-line employees. Unity between these two groups is especially important because it’s necessary to define the company in a way that meets the needs of both groups. There is often a difference in perception so it’s important to provide everyone in the organization with a clear concept of where the company is heading and each individual’s role in the projected outcome.
To make the transition successful, create a road map that clearly defines where the company stands today and where it desires to go in the future. This process should also include an assessment of the company’s culture. Ask staff members to define the company currently and inquire how to best achieve the forward momentum desired by the company.
One way to structure this transition is through the acronym SERVE, as profiled in the book “The Secret: What Great Leaders Know — and Do” by Ken Miller and Mark Blanchard.
S – Seeing and shaping the future
E – Engaging and developing others
R – Reinventing continuously
V – Valuing results and relationships
E – Embodying the values
Through listening and placing the SERVE acronym into action it becomes easier to establish a vision among the senior leadership, middle managers and all of those who lead within the organization. With the establishment of clear goals and processes it’s easier to create an ultimate vision for the organization that will benefit staff and internal and external customers today and in the future.
Vice President, Human Resources